Trivest Announces REDCON1, a New TGIF II Platform Investment

MIAMI — Trivest is pleased to announce a growth investment in REDCON1 (or the “Company”), one of the fastest-growing sports nutrition brands in the world. The capital will support REDCON1’s continued growth as it looks to extend product breadth and distribution reach worldwide.


REDCON1 is a mission-based company founded on a simple principle: create the highest quality supplements for people that need to get the most out of their workout and workday. REDCON1 offers nutritional supplements and apparel that appeal to everyone from beginners to serious athletes. Its strong military branding is highlighted by more than 17,000 Tier Operators around the world, many of which are currently serving with or are retired from the United States Armed Forces. The products feature effective formulas that deliver real results, while building a brand that stands for transparency, hard-work, honesty, and integrity. Additionally, the Company has significant community engagement through REDCON1 Foundation, the primary goal of which is making a positive impact on families of the United States military heroes. REDCON1 products can be found online direct and at retail outlets including Walmart, Vitamin Shoppe, Meijer’s, Dick’s Sporting Goods, GNC, 24 Hour Fitness and at military exchanges and commissaries.

For additional information, visit and

Add-On & Distribution Criteria for REDCON1

  • Branded Sports Nutritional Supplements Products
  • Located in the United States and/or Canada
  • Revenue of $10 million +
  • Seeking new distribution partnerships across Grocery, Pharmacy, Mass Retail, and Convenience

Contact us with opportunities for REDCON1

Jamie Elias

Arturas Rainys

About Trivest

Trivest Partners LP, with offices in Miami, Charlotte, Chicago, Los Angeles, Philadelphia and Toronto, is a private investment firm that focuses exclusively on the support and growth of founder-led and family-owned businesses in the U.S. and Canada in both control and non-control transactions. Since its founding in 1981, Trivest has completed more than 300 investments, totaling approximately $7 billion in value. Trivest is one of only 18 firms recognized by Inc. Magazine as one of the top-50 founder-friendly private equity firms in both 2019 and 2020.

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