Pelican Water Systems

Sector: Consumer
Headquarters: DeLand, FL
SIC Code: 7389-84
Fund: Trivest Fund IV

Based in DeLand, Florida and founded in 2004, Pelican offers a diverse range of branded home water treatment products including the NaturSoft line of salt-free water softeners, whole-house water filters and iron removal systems. Nearly all of the Company's products are currently sold direct-to-consumer ("DTC"), driven by the Company's extensive online lead generation capabilities and dynamic website, located at

Pelican products feature a high-quality design, an attractive appearance and reliable performance, achieved through technology certified by various industry organizations.