Herbal Magic

Sector: Consumer
Headquarters: London, ON, Canada
Website: herbalmagic.ca
SIC Code: 7299

HerbalMagic Logo w250

Herbal Magic is Canada’s largest franchisor of commercial weight loss and nutrition centers. The program includes one-on-one personal coaching, natural health products (including vitamin support) and grocery store bought food. Herbal Magic’s weight loss programs are individualized to meet a client’s specific needs, and the client is given the information and tools necessary to help them lose the weight and keep it off.

Trivest acquired Herbal Magic from the Company’s founder who desired to retire upon the sale of the business. Trivest recruited an outside CEO who assumed the leadership role immediately after closing. During Trivest’s ownership, the firm spearheaded the growth of the franchise network from 228 to 337, drove significant product cost savings and significantly enhanced the Company’s management team. In approximately three years of ownership, the Company’s EBITDA nearly tripled.