DEI Holdings

Sector: Consumer
Headquarters: Vista, CA
SIC Code: 3679, 3651 & 3714

DEI Holdings Logo w250

DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium audio (sold under the Polk Audio®, Definitive Technology®, and BOOM® brand names), and consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, and Python® brand names). DEI Holdings markets its broad portfolio of products through a diverse array of channels including leading national retailers and specialty chains throughout North America and around the world.

Trivest recapitalized DEI Holdings from the Company’s founder who also reinvested in Newco. During Trivest’s ownership period, DEI completed nine add-on acquisitions, expanding the Company’s brand and product offerings and significantly increased sales and EBITDA. During Trivest’s investment period, DEI Holdings became a public company on the NASDAQ exchange and was eventually purchased to operate as a private company by a larger investment firm.