Athletic Supply

Sector: Distribution
Headquarters: Odessa, TX
Fund: Trivest Fund V

ASB Sports Acquisition, Inc. (“ASB”, or the “Company”) is the combination of two leading athletic equipment & apparel distributors in Texas: Athletic Supply (“ASI”), based in Odessa, TX and Barcelona Sporting Goods (“Barcelona”), based in Houston, TX. ASB is one of the largest sporting goods distribution businesses in Texas and has earned a strong reputation in its market over more than 60 years.  Serving a growing base of more than 1,500 customers annually including high schools, colleges, and youth leagues, the Company has engendered loyalty by providing a broad selection of products at a fair price, combined with unmatched customer service. The combination of ASI and Barcelona helped expand the Company’s sales and marketing and distribution capabilities, all with the goal of better serving customer needs.