DRAPER, UT – (April 29, 2016) HandStands, the market share leader in the domestic automobile air freshener segment, announced today that the company has acquired Eagle One from Niteo Products, LLC. The Eagle One brand has been an automotive appearance pioneer for over 30 years offering a full line of technologically advanced washes, waxes, protectants and accessories designed for better performance, more shine and enduring protection.
Chris Anderson, HandStands’ CEO, said, “We are thrilled to add this legendary car care brand to HandStands’ growing roster of automotive appearance and fragrance products. With a full range of interior and exterior car care solutions, a strong pedigree of innovation, and a well-earned reputation for performance, Eagle One is a perfect fit for HandStands.”
Russ Wilson, Trivest Partner and HandStands Chairman, added, “The acquisition of Eagle One, a well-respected consumer car care brand, further broadens and diversifies HandStands’ presence in the growing automotive appearance category. This transaction furthers HandStands’ mission to be a valued retail partner in both the vehicle air freshener and automotive appearance categories.”
The Eagle One purchase is HandStands’ third acquisition (following Lexol and California Scents in 2015), and the company intends to continue its strong upward trajectory through additional add-on acquisitions, along with continued organic growth.
HandStands was founded in 1983, and is headquartered in Draper, Utah; its brands include: Refresh Your Car! ®, California Scents®, Bahama & Co.®, DRIVEN® and Lexol®, which can be found in Mass, Grocery, Hardware and Automotive Parts retailers throughout the world. HandStands holds the #1 spot in U.S. market share, in units sold, for automotive air fresheners. For more information, visit www.handstands.com.
Trivest Partners is a private investment firm that focuses on partnering with founder/family owned businesses in the United States and Canada. Since its founding in 1981, Trivest has completed more than 225 transactions, totaling in excess of $5.5 billion in value. For more information, visit www.trivest.com.