Headquarters: Draper, UT
SIC Code: 5199
HandStands is a leading designer and supplier of automotive air freshener products sold through mass and aftermarket automotive channels. Founded in 1983, HandStands designs and markets automotive air freshener products through the Refresh Your Car!®, DRIVEN® and Bahama & Co.® brand names, among others. HandStands sells products across a diverse group of several hundred domestic and international customers. The Company's primary channels of distribution include the mass market, automotive aftermarket, value and food/drug channels, as well as key distributor partners.
As evidenced by HandStands' robust patent portfolio, the Company is highly focused on driving incremental growth in its category through new product design and innovation. Delivering high quality and differentiated products, at an attractive consumer value proposition, has allowed HandStands to achieve #1 domestic market share according to the NPD Group. HandStands' new designs have been especially influential in the vent, novelty and can/tin segments of the category, each of which has outpaced industry growth.